What are you thinking?

I found a video clip of that kite-boarder who got smashed into a building by the tropical storm winds in Florida.

Kiddo, what were you thinking? Tropical storm.. evacuate.. no no.. I'm going out to Kiteboard.. It's like those surfers in Hawaii looking for that huge wave.. adrenaline rush pushing the envelope...but really what kind of Ben Franklin idea was THAT??

One more question.. When he hit the sand, why didn't he let go of the kite?